How to Advertise

WHY you should advertise on 103.7 The Buzz? Read this!

Our BENEFITS out rank everyone in the market!

Music Formated Radio vs Talk Radio!

Why Radio? 

BENEFITS

FORMAT:
Talk Radio commands attention.  Due to its topical format, Talk Radio holds the attention of its listeners better than music stations, which requires only passive listening.  It is this attention to a sponsor’s message that makes advertising work!

EDUCATION:
We deliver a large audience of college graduates.  29.6% of our listeners have a college degree.  37.7% have an advanced degree.  72.8% of our listeners are adults between the ages of 25 and 54.

INCOME:
Over 47% of our audience has an annual household income of over $75,000.  Professional and Related Occupations make up 22.5% of our audience and 16.5% are in Management, Business and Financial Operations. 82.8% own their homes.

LISTEN:
People who listen to talk radio are not “button pushers.”  This means that advertisers need fewer commercials to effectively reach their potential customers.

CREATIVE:
Our creative department can produce commercials that are effective in helping market products or services.  Using our state-of-the-art facilities, commercials are recorded direct to hard drive giving better than CD quality.  Commercials produced by us have as good, or better, sound as those thousands of dollars.

POWER:
With 100,000 watts, our signal effectively covers all of the Central Arkansas trading area.  America’s most powerful talk FM.

Music Radio Listeners
Vs.
Talk Radio Listeners


“One of the important aspects of Talk Radio is its unique ability to effectively execute the concepts of direct response marketing.”

This is good for both the broadcaster and the advertiser, because the Talk Radio audience is particularly responsive; its listeners do just that…they listen.

Advertisers get much more, as the saying goes, “Bang for the Buck.”

Research of Radio advertisers across the nation reveals the startling statistic that “one Talk Radio listener is worth more than three (3.3 to be exact) Music Radio listeners in terms of likeliness to respond to an advertisement.

Advertisers get a good buy and broadcasters can work an expanded field of potential customers.”

Source:  Radio Ink Magazine;  The Radio 75th Anniversary Edition

WHY RADIO?

RADIO TARGETS YOUR KEY PROSPECTS:
Targeting gives RADIO a tremendous advantage over other media.  Each RADIO format attracts a specific audience making it easier to effectively reach your target prospects.

RADIO IS THE TAKE ANYWHERE, LISTEN ANYWHERE MEDIUM:
Most of the population can be reached by RADIO, at home, in the car, at work or at leisure.  You have more opportunities to reach and motivate consumers, wherever they are.

RADIO ADDS CREDIBILITY:
It’s “work of mouth” advertising at its best!

RADIO IS CLOSE TO PURCHASE:
The closer your selling message can get to the cash register, the better its chances of influencing the purchase.  The time between exposure to an advertising message and purchase is shortest with RADIO.

RADIO BUILDS AN IMAGE:
Creative copy, themes and different commercial messages tell a story that makes your business stand out from the rest.

RADIO LENDS IMPORTANCE:
Being on RADIO along with other major advertisers makes your business important and gives your message more significance.  You’re big when you use RADIO.

RADIO INCREASES AWARENESS:
RADIO gets your name and message out to more people today.  RADIO creates familiarity and gives you long-term results tomorrow.

RADIO GETS RESULTS
All its virtues gives radio the power to build traffic for better results.  RADIO works!

SOURCE:   Radio Advertising Bureau. 

Call Lesli Griffin, general sales manager, at 501-661-1037, to advertise on 103.7 The Buzz Today!

 

 


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